The Exceptional World of Luxury Marketing
Why Details Matter in High-End Hospitality Marketing Campaigns
Luxury lives in the little things. It’s the feel of a logo embossed in leather on a designer bag, it’s the sound a Chanel lipstick makes when you click its cover on, it’s the enticing aroma of romance, relaxation, and care that welcomes you when you step into the lobby of a 5-star hotel. Luxury is thoughtfulness spelled out in every element of your goods or service.
At Starta Studio, we believe that attention to detail is luxury’s defining ethos, and that should extend to how luxury goods or experiences are marketed.
That starts with format, meaning the way you’re reaching audiences should be just as intentional as the how. If you’re creating an out-of-home (OOH) campaign, it’s important to consider the details of placement, and not just for the obvious reasons of ensuring that enough of your desired demographic sees your ad, but in order to convey the essence of the experience.
Such was the case when we created a robust OOH campaign for Cirque du Soleil JOYÀ. Not only is the show singular in its performance, but the experience is also truly one-of-a-kind, whisking audiences away to a spectacular custom theater at the top of a jungle lagoon so they can watch as the secrets of Mexican history and culture unfold before them. JOYÀ is a dance of movement, mystery, dining, and delight, hidden away in nature, so our campaign had to capture that by enticing onlookers without giving too much away.
The billboards we executed showcased rich, monochromatic vignettes starring the wide breadth of the show’s “cast”, from the fire dancer who greets you outside the theater, to the star contortionist, to the flower-covered hostess who brings you to your seats, to your debonaire bartender. With all these individuals positioned at a dinner table in homage to da Vinci’s Last Supper, the meticulous composition illustrates how every single element of this experience—including the food—is a thoughtful and integral part of the show, as important as the high-flying acrobats most associated with Cirque du Soleil.
But to fully convey the wonderment of the experience, we made sure to select placements that positioned billboards and static outdoor ads against the backdrop of dense jungle greenery. This way, when onlookers passed the ads, they would feel a rush of the magic offered by a show full of marvels immersed in the Mayan jungle.
This is the beauty of fully conceived, carefully executed creative marketing—it isn’t just seen, it’s felt. And remembered.
Are You Ready to Let the Luxury of Your Brand Sing?
Luxury is the sense of care that lingers long after the first impression, the way each interaction reaffirms a guest’s decision to choose your brand over all others. When every detail is deliberate, from the color of a headline to the cadence of an email, you’re not just marketing, you’re extending the luxury experience itself.
At Starta Studio, we believe in crafting campaigns that embody the same precision, artistry, and intention as the products and experiences they promote. Because in the luxury space, your marketing isn’t a separate touchpoint. It’s a part of the whole seamless experience.
If you’re ready to translate your brand’s unique essence into marketing that captivates, delights, and endures, we’re ready to help you make every detail count.
Looking for a marketing partner to bring your hospitality brand to life?
