El Bar Co
This breezy craft cocktail bar in Los Cabos showcases the best of the region’s cosmopolitan-meets-casual attitude.
When presented with the prospect to brand this fun and fresh beach bar, we decided on a nautical theme, including a playful name that appealed to both locals and international vacationers, a bold update on classical Breton stripes in all branding applications—including the famous VW van—and an unmistakable yet enduring logo.
WHAT WE DID
NAMING
BRANDING
DESIGN
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