Truth BBQ

This award-winning smokehouse is a shrine to the honest craft of real barbeque—served with a side of Southern soul in the heart of Houston.

To match the grit and passion behind Truth BBQ, we created a bold and authentic brand identity with a compelling logo grounded in Texas ranching traditions and details that speak to the restaurant’s roots—classic but modern, timeless but distinctive—giving this fan-favorite spot a visual identity as memorable as its menu.

WHAT WE DID

BRANDING